What Does a $2,500 Website Build/Upgrade Actually Include?
By Dan Kalis, FullyMarketable
Full transparency on what is in the box, what is not, and how we deliver agency-quality work for $3,500 less than the $6,000 retail value.
Our entry price is $2,500 for a full website build/upgrade. The first question we get is, reasonably, "How is that possible when the retail value is $6,000?" Here is the honest answer.
What is included: a fully rebuilt homepage with modern design and conversion-focused structure, plus up to 4 more pages for 5 pages total. You also get up to 3 integrations, updated SEO and AIO foundations, mobile-first responsive design, domain connection, free hosting with no monthly fee, 10 blog post previews, and four weeks of included edits in weekly batches after your onboarding call.
What is not included by default but available as add-ons: additional pages at $500 each, 10 full SEO-optimized blog posts at $500 when ordered with your site, Team Story Interviews starting at $197 per person, and a Founder's Voice Session for $1,500. Optional management plans start at $49 per month, but free hosting is the default.
How we keep the price low: we built the site before we ever talked to you, so there is no discovery, no proposal, no negotiation, no project management overhead. We use a refined component system and automation that compresses what used to be a six week project into a long weekend. We are not paying account managers, salespeople, or office rent.
What you actually get for the money is the same quality of design, copy, and technical foundation a top boutique agency would deliver, just without the markup that pays for their pitch process.
If your business needs a multi-page enterprise build with complex integrations, we are happy to refer you to a partner agency. For everyone else, $2,500 is the number.

About the Author
Dan Kalis is the founder of UpgradedWebsites.com and FullyMarketable. He has spent 25 years advising small and mid-size businesses on growth, capital, and marketing strategy.