A Spec Build Service by FullyMarketable

Your Website Is Either Winning Customers or Losing Them. We'll Show You Exactly What Yours Could Be Before You Spend a Dollar.

We research your business, rebuild your homepage from scratch, and send you a live link to click around. No pitch, no deposit, no obligation. If you want it, it can be yours within hours. We do the work. You just say yes.

The Cost of an Outdated Website

They Google You. Then They Call Someone Else.

When a prospect's first impression of your business is an outdated website, they don't tell you. They just close the tab.

Your Competitor's Site Is Winning on Trust Alone.

Design signals credibility before a single word is read. A better-looking site wins deals even when the work behind it is inferior.

Most Small Business Sites Convert Fewer Than 2 in 100 Visitors.

That's not a traffic problem. That's a website problem. And it compounds every month you leave it unaddressed.

20+
Sites Upgraded
48–72 hrs
Avg Build Time
Up to 75%
Discount From Retail
100%
Show-Before-You-Pay
How It Works

Here's Exactly How It Works, and Why There's No Risk to You.

No discovery calls, no proposals, no deposits. Just a finished site you can see, click, and claim.

01

We Find the Opportunity

We identify businesses whose websites are quietly costing them customers. We look at design, SEO, mobile experience, and conversion potential. If we think we can materially improve yours, we start building.

02

We Build It First

Before asking for anything, we build a fully upgraded homepage for your business: complete, live, and clickable. Modern design, conversion-focused copy, SEO and AIO foundations built in. You're not funding a concept. You're approving a finished product.

03

We Show You the Result

We send you a link to your upgraded homepage: live, clickable, and ready to transfer. No sales deck. No mockup. A real working page you can share with your team and explore yourself.

04

You Claim It (Or Don't)

If you want it, we transfer it to your domain, build out your additional pages, make any adjustments, and you own it outright. No monthly fees, no ongoing agency relationship required. If it's not right for you, you owe us nothing and we part as friends.

What You Get

What's Inside Every Upgrade, and What It Actually Does for Your Business

A fully rebuilt, modern website designed to convert visitors into customers, not just look good on a screen

SEO rebuilt from scratch so the next person searching for what you do finds you instead of a competitor

AIO foundations included so when someone asks ChatGPT or Google AI for a recommendation in your category, your business shows up in the answer

10 blog posts written and published, each targeting a real question your customers are typing into Google at 11pm when the problem is keeping them up

Mobile-first design that works on every device, every screen size, every time

A contact form embedded in every blog post, turning readers into leads without any extra step

Your logo, photos, and brand identity carried over exactly. This is your site, upgraded, not replaced.

Full site transfer to your domain. You own it outright, no strings attached.

Portfolio

Real Sites We Built Before the Owner Paid a Dollar

Every site below was built before the business owner paid anything for it: researched, designed, and delivered on our dime first.

Seen enough? Send us your URL and we'll tell you honestly whether an upgrade would make a meaningful difference. If it would, we build it first.

Get My Free Upgrade Assessment
Pricing

What It Costs, and Why It's a Fraction of What You'd Pay Anywhere Else

A complete website upgrade for less than the deposit on a traditional agency build.

Most Popular

Website Upgrade

$1,500flat

$1,500 flat, because we've already built it. We're not charging you for discovery calls, strategy decks, or revision rounds. The work is done. You're paying for the transfer.

75% off retail pricing of $5,000–$6,000

  • Full homepage redesign and rebuild
  • Up to 5 foundational pages (About, Services, Contact, etc.)
  • Updated SEO and AIO foundations
  • Mobile-first responsive design
  • Domain transfer and setup support
  • 30 days of minor revision support
Start My Upgrade

And remember: you've already seen the finished homepage before you pay. There's no leap of faith here. You're not funding a promise. You're claiming something that already exists.

Add-Ons

Mix and match to fit your scope.

Inner pages (beyond the 10 included)$150–$250 / page
10 SEO-optimized blog posts (added at time of initial order)$500
Team Story Interview — Founder/Owner$297
Team Story Interview — Key Team Member$197
Team Story Bundle (3+ people)$147 / person
Full Team Package (5+ people)$997 flat
Monthly SEO & content managementFrom $299 / mo

Team Story Interview Add-On

The people behind your business are your best trust signal. We interview each key team member and turn their story into a polished bio that makes prospects feel like they already know you.

Dan Kalis, Founder of UpgradedWebsites.com
About Dan Kalis

A Business Advisor Who Spent 25 Years in the Room With the Best Marketers in the World.

Before UpgradedWebsites.com, Dan Kalis spent 25 years advising hundreds of 7 and 8-figure entrepreneurs on capital, growth, and strategy. Along the way, he absorbed an education in marketing that most web designers never get: War Room Masterminds, Traffic & Conversion Summits, and years of learning from legends like Jay Abraham, Frank Kern, Ryan Deiss, and Parris Lampropoulos. That's what's behind every site we build.

Meet Dan 312.404.4393Questions? Just call or text.
FAQ

Common Questions

No, not a dollar. We build the upgraded homepage first, on our own time and budget. You only pay after you've seen it, clicked through it, and decided you want it. We designed it this way deliberately: the work should speak for itself before we ask for anything.

By the Numbers
14+
Sites Built
$0
Collected Before You See It
48 to 72 hrs
Average Build Time
100%
Show-Before-You-Pay

Real client testimonials coming soon. In the meantime, every site in the portfolio above was built and delivered using this exact process.

For Larger Operations

Running a Larger Operation?

UpgradedWebsites.com specializes in small to mid-size businesses. If your organization needs a full custom web presence, multiple locations, complex integrations, or enterprise-level design, we work with a curated network of boutique agencies and can connect you with the right partner for your scope and budget.

Let's Talk
Blog

From the Workshop

Field notes on modern web design, SEO, AIO, and what actually moves the needle for small businesses.

AIO5 min read

What Is AIO (AI Optimization) and Why Your Small Business Website Needs It in 2026

AIO is the new SEO. Here is what it is, why it matters, and how to get your small business cited by ChatGPT, Gemini, and Google's AI answers.

Jan 14, 2026Read
Conversion5 min read

Why Your Website Is Costing You Customers (And You Don't Even Know It)

An outdated site quietly bleeds leads every day. Here are the patterns we see most often and what they actually cost.

Jan 9, 2026Read
Case Studies4 min read

Before and After: What a Modern Website Redesign Actually Does for a Small Business

We compared a dozen recent rebuilds. Here is what changes, what stays the same, and what the numbers actually do.

Jan 4, 2026Read
Strategy4 min read

The 7 Signs Your Business Website Is Due for an Upgrade

If two or more of these sound familiar, your site is actively costing you money every month.

Dec 28, 2025Read
Process5 min read

What Is a Spec Website Build and Why It Changes Everything About Web Design

Most agencies pitch you a slide deck. We just build the site first. Here is why that flips the whole equation.

Dec 20, 2025Read
AIO5 min read

SEO vs. AIO: What's the Difference and Why You Need Both

SEO gets you found. AIO gets you quoted. Here is how they overlap, where they diverge, and why you cannot skip either.

Dec 14, 2025Read
Process4 min read

How We Build a Complete Website Upgrade in 48–72 Hours

Inside the process, the tools, and the discipline that turn a three month agency project into a long weekend.

Dec 8, 2025Read
Conversion5 min read

Why 75% of Small Business Websites Fail to Convert Visitors Into Customers

The math is brutal. Most sites turn fewer than two of every hundred visitors into a lead. Here is why and what to fix first.

Dec 1, 2025Read
Pricing4 min read

What Does a $1,500 Website Upgrade Actually Include?

Full transparency on what is in the box, what is not, and how we deliver agency quality work at a quarter of the price.

Nov 24, 2025Read
Brand4 min read

The Team Story Interview: Why the People Behind Your Business Are Your Best Marketing Asset

Buyers do not hire companies. They hire people. Here is how a 30 minute conversation becomes the most powerful page on your site.

Nov 17, 2025Read
Get Started

Send Us Your URL. We'll Tell You Honestly if an Upgrade Would Make a Difference, and If It Would, We'll Build It.

Every month you're running an outdated site is a month your competition has the advantage. This costs you nothing to find out, and if we build it and you don't love it, you're still out exactly zero dollars.

312.404.4393

We typically respond within one business day.

We respond within one business day.